Speaking Engagements
Simplifying Energy Communications for Customer Impact
This presentation was delivered to an audience of energy marketers at the Charge Energy Branding Conference in Houston, TX in May 2023.
Podcast Interview: Lessons from Mom and Pops
In this episode, the Yonder Boys discuss how the smaller auto-makers will take on the Tesla’s (foibles and all), an Instacart/Kohls alliance that could shake up Amazon for the heartland and the ever-generous Mr. Beast changing lives with electric bikes. Next we are joined by Elaine, director of marketing for an energy company that uses it’s nimble-ness to out-strategize the bigger players. And finally, we wrap things with a rant about how essential mom n pops are to the community and to culture and yet, no one seems to be stopping the whales from swallowing them all up.

Podcast Interview: How Strong Call-to-Actions Drive Growth in the Energy Industry Buying Journey
An interview with Pathmonk. Elaine, Sr Director of Marketing, emphasizes the importance of strong call-to-actions and understanding the way their audience buys to drive growth.