Marketing Leader
Performance Optimization • Team Leadership • Strategy and Execution
Toronto, ON
Marketing Strategy
Customer Acquisition and Lead Generation
Team Leadership and Training
Branding and Market Positioning
Innovation and Trend Analysis
Budget and Resource Management
Performance Insights and Improvements
Competitor Analysis
Brand Consistency
Technical Skills
Hubspot Marketing
Wordpress CMS
Salesforce
Email Marketing
Adobe Creative Suite
Work Experience
Senior Director, Marketing
Peak Power Inc.Feb 2021 - Nov 2024
- Built and led the marketing department for a cleantech startup, overseeing internal teams and external agencies while driving marketing strategies, budgets, and corporate goals.
- Boosted brand awareness through media exposure, thought leadership, and PR, winning multiple industry and diversity awards and executed multi-channel digital advertising campaigns and marketing events, generating an average of 30 leads per campaign and 50 leads per event.
- Achieved a 10x increase in inbound website leads and recognition on the Foresight 50 “most investible Canadian companies” list by revamping branding, public relations, and content strategy.
- Generated $18M in direct marketing qualified leads by Nov 2024, achieving 90% of a $20M ARR goal by defining ideal customer profiles, creating targeted value propositions, and executing focused advertising campaigns and customer research initiatives.
- Secured 6 high-quality MQLs and attracted 50 attendees to an Ontario lead-generation event by coordinating cross-departmental efforts, partnering with industry experts for educational sessions, and executing targeted outreach to key prospects. The event was created and executed with one month of lead time.
- Co-founded the Justice, Equity, Diversity, and Inclusion committee.
Manager, Marketing and Communications
CareRx Corporation2019 - 2021
- Established and led the marketing department for a national specialty pharmacy company during a major rebranding initiative.
- Executed comprehensive marketing strategies to drive sales to institutional and residential care facilities.
- Directed the development and launch of a redesigned website, creating all-new content to enhance brand presence.
Marketing Strategy Manager
HumanisRx2019 - 2020
- Developed and executed targeted marketing strategies for health consumers, healthcare providers, and insurance companies, driving engagement and brand visibility for HumanisRx, a B2B SaaS company within the CareRx Corporation.
- Directed the development and launch of a fully redesigned website, creating new content to enhance brand presence and align with corporate objectives.
- Supported the Sales team by creating compelling RFPs for provincial, state-wide, national, and international insurance companies, contributing to business growth and strategic partnerships.
Senior Marketing Specialist & Marketing Specialist
McKesson Canada2014 - 2019
- Oversaw marketing execution, content creation and design for internal and national projects for the Retail Banner Group comprised of 2500 independently owned pharmacies.
- Project managed national tradeshows, print and digital regional and national marketing, social media, health services communication, and consumer in-store and POP displays.
- Saved $200k+ per year by bringing design in-house, building internal capabilities.
- Tripled marketing material output and reduced lead time from 4 weeks to 8 days by implementing a streamlined request process, creating an internal marketing resource tool, and fostering a customer-first mindset within the team, saving an estimated 2,880 resource hours annually.
Owner and Independent Consultant
Go Banana!2001 - 2020
- Oversaw the launch and development of the organization, assembling a team of freelance copywriters, photographers, and web developers for a boutique marketing consulting firm.
- Cultivated a client base spanning a wide array of industries including energy, financial services, legal, publishing, healthcare, hospitality, real estate, fashion, retail pharmacy, dentistry, recruitment, non-profit, automotive, and photography.
Volunteer Experience
Creative Director
Advertising Club of Toronto2017 - 2020
- Led the creative direction and established a branding charter for a professional non-profit organization.
- Assembled and managed a team of 6 committee members, directing skill sets including project management, design, development, copy, illustration, and branding for production of all marketing and outreach strategies.
Education
UX Fundamentals and Advanced UX
Juno College of Technology2018 - 2019
Copywriting I & II
George Brown College2011 - 2012
Digital Design Applications Certificate
George Brown College2005 - 2006
Bachelor of Fine Arts
Ontario College of Art and Design2000 - 2005