Role: Creative director, photographer, graphic designer, illustrator

atoma® is the private label brand for Guardian, I.D.A., Medicine Shoppe, Proxim, Remedy’sRx, and Uniprix pharmacies in Canada. I was challenged with redesigning the seasonal creative that would live in the pharmacy, flyer, and online. The mandate was to develop a new “inspired and innovative creative identity” for atoma’s in-store initiatives. The new identity needed to be consistent and distinct to atoma across all events and increase awareness and identification in the pharmacy.

The challenge lay in trying to keep the current Switch and Save branding with a new spin on the product line that would be eye-catching and new.

Here is the finished product:

Here are a few of the concepts that were created in the process: